Save cost by cutting redundancies

Segmail uses a pay-as-you-send model and subscriber-centric model to help you cut costs and better integrate with your CRM.

"So, what's so different about you guys? Don't give me buzz words like 'Cloud', 'Integration', 'CRM', blah blah. Just cut to the chase and sell me in 1 sentence."

We help you to save money on your email marketing campaigns by charging you a low monthly fee (independent of your email list size), plus a small amount for every email that you send out effectively.

Ok, let me elaborate further. Your usual email marketing tool would allow you to create a signup form on your own website, blog or CRM to collect your customers' emails. Most of the time they will charge you a fixed monthly fee but will limit you to collect a certain number of email addresses (eg. 500). Once you exceed this number, you will be subjected to a different pricing. Effectively, you are paying for the size of your email database.

Just take a look at how our prices will scale in comparison with other products:

# Other provider Another provider Segmail
100 $19 Free $29.20
1,000 $29 $20 $29.20
10,000 $149 $80 $31.00
100,000 $750 $475 $49.00

These products are great, they come with lots of features like nice email template designs, analytics down to the number of "email reads", etc. If your contact points with your subscribers are frequent, then it makes sense to go with these products.

However, if the nature of your business doesn't require you to send more than 1 email per month, then you might not find such pricing models suitable for you. Eg. if you sell high quality travel backpacks, you won't email your customers every month to buy a new one; they might think that your backpacks don't last for more than a month!

In short, Segmail offers a chance to re-access your email marketing priorities - whether to give your customers some breathing space and spend your money on other marketing channels, or simply to cut down expense by cutting the features you don't use.

"So are you saying you guys are the cheapo and lesser version of [some big names] and [more big names]?"

Yes, and we are proud of that actually.

Well then again, maybe no; we don't want to call ourselves that.

You see, we gave this lots of thoughts before we launch ourselves. Back in the days, we were also using [some big names] and [more big names] for our clients and we realized that there were lots of features we didn't need. We would like to think of email as a very primitive medium that has survived the Internet and Mobile Revolution because of a simple reason - it is effective. It was already effective in its primitive form; the only difference it has today is the way it is consumed.

We believe it is not its form that gave it its power, but its inherent architecture, which has been there since the ancient times. Therefore we tried to launch yet another email marketing tool that focuses on the basic bare-back functionalities - sending, tracking, generating signup forms, and double opt-in, so that we can launch it fast and cheap to save our clients some money and achieve their marketing goals at the same time.

"But you sound like Amazon Web Service or some other email API."

In fact, we are using AWS as our email sending endpoint but we have consoles where you can create your lists or customer segments and track your click-through rates.

Check out our use cases to get a sense of what you will see in our console.

"Ok fine, you are a low-cost full service email marketing solution. Tell me more about this 'Subscriber-centric' thing."

Sure. Traditionally, when you create a list and start adding subscribers, your subscribers are tied to that list.

When you create another list and the same subscriber is added to the new list, you get a duplicated subscriber with the same email.

Your 2 lists may not be mutually exclusive. An example would be a membership site with different levels of subscription - free, basic, premium, etc. Sometimes you want to just tell your basic members something that you don't want your free members to know or something that you want all 3 groups to know.

You may also want your subscribers to be in multiple lists at the same time - eg. a shopping site with different product categories. If your customers have purchased in both "furniture" and "electronics", you would want both lists to have this subscriber and you can send a single cross-promotional email for products in both categories.

With the traditional model, you might need to suppress sending in certain groups or they will receive duplicates. Some email solutions come up with something called "Segments" which allows you to segregate your customers.

When you add a subscriber to multiple lists, most email solutions are creating duplicates and double charging you because of the extra subscriber count. Segmail creates 1 subscriber per unique email in your account and does not charge by the number of subscribers you have. It will also not send duplicates even if your subscriber exists on more than 1 lists and you send to all your lists at the same time.

It does this because it uses a Subscriber-centric model instead of a List-centric model. Essentially, a list is like a segment or a tag in Segmail. You could say, "I want to send this email to tag #free and #basic, but not #premium", and Segmail takes care of that for you.

For more detailed examples, click here.

"Well maybe you got me a little. Alright, let's talk money now...$29 per month? Isn't this a little pricey?"

Yes absolutely if you start building your list from zero and compare with other solutions.

That is why we waive it off until you get your first subscriber, or start sending your first email if you import your list to us.

After your 100th, you will find that our prices scale linearly, while other solutions scale exponentially

Remember this table:

# Other provider Another provider Segmail
100 $19 Free $29.20
1,000 $29 $20 $29.20
10,000 $149 $80 $31.00
100,000 $750 $475 $49.00

"Ok well, then how about giving me some nice templates or nice editors? You guys provide that at least, right?"

I'm so sorry we don't have a very good email editor now, but we are definitely going to work on it soon.

For now, we have a very basic WYSIWYG editor. If you have your own templates in html, you could copy and paste them into the editor.

"But why? Isn't that the cornerstone of any email marketing SAAS tools out there? How could you call yourself an email marketing solution when you don't provide some decent email templates?"

We agree that is it an important feature, probably a feature that would ultimately decide if our customers use us, but it is a feature we have to sacrifice.

When we were creating email designs for our clients, most of them either had their own that matches their websites and corporate image, or simple just a decent one that didn't look too ugly.

And they have budget constraints. So what do we do? We search online for the vast amounts of decent-looking email templates. But the most important thing to us was responsiveness and less aesthetics. And we found 1 or 2 simple but responsive designs and simply used them for most of our clients.

Sharing our experience with you does not mean that we are forcing you to share our beliefs; we want you to understand the constraints that have led us to sacrifice this feature. We would also like to have nice template editors to work with but we couldn't afford them and we don't have the resources to build one either. We chose to focus on the key functionalities like the pay-as-you-send pricing and subscriber-centric data management.

To be honest, even if we do have the resources to build this feature now, we don't know where to start! Would you help us by giving us some solutions that you would like to see? Example: would you like to see a simple, plain, responsive template or many nice fancy ones? Just send your reply to support at segmail dot io!