If you have:
...then Segmail is your solution.
You will most likely have a legacy list that you want to migrate to Segmail and manage new signups from Segmail. Here's what you can do:
Jan | Feb | Mar |
---|---|---|
100 confirmation emails = $ 2.00 | 100 confirmation emails = $ 2.00 |
100 confirmation emails + 100,300 campaign emails = $ 30.20 Membership fee = $ 10 |
Total = $ 0.20 | Total = $ 0.20 | Total = $ 30.20 |
Overlapping means that some subscribers can appear in more than 1 lists. Segmail has a subscriber-centric model where there is only 1 unique subscriber account being created for each user like yourself. When you add one subscriber to more than 1 list, you will not have duplicated email addresses in your database. This is very useful when you send out campaigns that target more than 1 list. In some other providers, they call this "segmentation", and it is similar to how most CRM products store customer data.
For example, you run an e-commerce store where you have set up multiple mailing lists for different product categories - eg. Shoes and Gadgets. There will be months that you would have a shoes promotion and some months to have gadget promotions. You do not have to blast out these individual promotions to the entire customer base with Segmail - instead you create a list-specific campaign each time so that only the customers who bought the right category will receive the intended email.
Here's what you could do with Segmail:
If you had set up some form of trigger in your CRM that will automatically tag and untag your customers, then you do not need to worry about that in Segmail - each time our autosync runs, it will also update the tagging/untagging. Once you have set this up, Segmail is on auto-pilot mode.
Jan - Shoes campaign | Feb - Gadgets campaign | Mar - General campaign |
---|---|---|
50,000 campaign emails = $ 10.00 Membership fee = $ 10 |
50,000 campaign emails = $ 10.00 Membership fee = $ 10 |
85,000 campaign emails = $ 17.00 (15,000 exists in both categories) Membership fee = $ 10 |
Total = $ 20.00 | Total = $ 20.00 | Total = $ 27.00 |
A freemium model is where you offer a free, "entry-level" service for a larger group of customers to try out while at the same time offer a paid premium service that has more features, more dedicated support or more usage.
While you would like all your customers to enjoy a better product by becoming a paid subscriber, you also want to maintain a list of free users so that they would create a community to advocate the use of your product.
You do not want to blast out the same set of emails constantly to both list, especially conversion emails where you want to offer your free list a chance to try out your paid membership.
You also do not want to send message that are intended solely for your paid subscribers to your free users, as your paid subscribers would not feel that their membership is valued. Hence, you should separate both lists as much as possible.
Here's what you could do with Segmail:
Week 1 | Week 2 | Week 3 | Week 4 |
---|---|---|---|
1,100,000 announcement emails targeted at everyone
= $ 220.00 |
100,000 premium emails targeted at premium users
= $ 20.00 |
1,000,000 conversion emails targeted at free users
= $ 200.00 |
Waiting for conversions...AND handling queries from interested
customers =)
= $ 2.00 |
Membership fee = $ 10
Total number of emails = 2,200,000 Total = $ 450.00 |