How being a cheaper alternative opens yourself to abuses – and how we improved our platform to protect ourselves

Being a cheaper alternative in a competitive space means you inevitably become a target of abuse for those who are using you because they have been rejected by the more reputable providers. Nevertheless, it does not mean that we have to be the “bottom-feeders”. We provide a decent and reliable platform for people and businesses… Continue reading How being a cheaper alternative opens yourself to abuses – and how we improved our platform to protect ourselves

Complaint Rate Tracking

Each campaign now comes with a Complaint Rate number in Segmail: A high Complaint rate would jeopardise your sender reputation, as your domain will get blacklisted by some email servers, and your emails won’t get through to your subscribers/customers. If you have a high complaint rate, we will work with you to help you get… Continue reading Complaint Rate Tracking

Why we’ve made the Footer element mandatory

If you have been sending emails with us recently, you will notice that if you don’t add a Footer element, you will get a warning popup: We added this for 2 reasons: While this might cause some inconvenience, it helps you to avoid a high complaint rate because you give your subscribers an option, although… Continue reading Why we’ve made the Footer element mandatory