If you have been sending emails with us recently, you will notice that if you don’t add a Footer element, you will get a warning popup:
We added this for 2 reasons:
- Amazon Web Service was warning us of the high bounce and complaint rates we were getting given that most of our customers are doing Cold Outreach. This prompt us to investigate some of the gaps that we have in our Campaign-sending process. AWS has been really helpful in sharing with us what we can do to reduce our Complaint rates (hint: one simple way is just to ensure that you state clearly who you are and why your subscribers/customers/recipients are receiving this email)
- Some of our customers were importing their lists from elsewhere (we can write another blog post for that) and hence added their own “Unsubscribe” links. This of course prevented us from tracking our own Unsubscribe rates and does not make the link stand out (By obscuring the unsubscribe link, you give your subscribers/customers/recipients no choice but to just click on the native unsubscribe buttons on their own email clients, or even “Report Spam” button.)
While this might cause some inconvenience, it helps you to avoid a high complaint rate because you give your subscribers an option, although it is always best to not send any emails without a proper double opt-in, which Segmail also provides.
Adding our footer element helps you to track your Unsubscribe rates in each Campaign overview page:
We will definitely be introducing more enhancements and safeguards to help our customers reach out to theirs, at the same time, as well as protect their customer’s privacy. Please send an email to our support if you have any questions.